Communication for contemporary art

Communication thatextends theartist’s voice.

I work alongside artists to build narratives that stay true to their practice and find the audiences they deserve.

Every artist already has a language. My role is to help that language reach the audiences it deserves.

Mediation, not promotion·
The artist’s voice, amplified·
Press · Editorial · Digital·
One story, every channel·
An international practice·
Mediation, not promotion·
The artist’s voice, amplified·
Press · Editorial · Digital·
One story, every channel·
An international practice·

Selected media coverage

  • The Art Newspaper
  • Le Temps
  • France Culture
  • Le Nouvel Obs
  • Vogue Brasil
  • Forbes Brasil
  • Folha de S.Paulo

Working together

Every collaboration begins inside your practice.

No formulas, no templates. Our work starts with time spent with your work: your references, your rhythm, your way of speaking about what you make. It takes shape around the artist and the project, never the other way round.

Visit to Christian Prunello's artist studio in Paris
Christian Prunello's Studio, Paris, 2026 — © Camila Valentoni

Ways we can work together

Prepare short videos, texts and contextual material that galleries can share with collectors before they arrive.

Develop a press release, identify the journalists and institutions who should hear about it, and coordinate media requests around your project.

Shape the visuals, narrative and supporting material so your ideas are communicated as clearly as your work.

I'll coordinate media requests, image permissions, invitations and institutional correspondence so you can stay focused on your practice.

Together, we'll shape an online presence that reflects your practice through thoughtful social media, editorial content and a coherent digital identity.

I'll help maintain a communication rhythm that fits your practice, whether through newsletters, announcements or other touchpoints with your audience.

Keep your portfolio, biography, CV and project texts current, so they're always ready whenever opportunities arise.

Ensure every exhibition, installation and publication is documented by following up with photographers and institutions and maintaining an organised image bank.

Monitor articles, interviews and mentions over time, creating a media report that's always ready to share with galleries, institutions and collectors.

Monitor unauthorised uses of your images and coordinate follow-up with the relevant rights management organisations.

Organise your archive of texts, photographs and documentation so your work remains accessible and visible over time.

Prepare thoughtful material for grants, sponsors, patrons or crowdfunding campaigns that remains faithful to your practice.

Adapt your communication across languages, institutions and cultural contexts while maintaining one coherent voice.

Art Basel Paris 2025 at the Grand Palais
Art Basel Paris, 2025 — © Camila Valentoni

International network

Visibility travels through relationships.

Over the years, I have built an international professional network across the art world, and I keep expanding it, project by project.

I actively research and build new relationships for every project: a living practice, not a static database.

1,000+galleries
1,100+cultural institutions
700+curators
500+collectors & patrons
1,200+media contacts

Geographic distribution

A network rooted in France, extending internationally.

France
431
Rest of Europe
208
North America
122
Asia
94
Latin America
61
Other regions
9

France 431 · United States 119 · South Korea 38 · United Kingdom 36 · Japan 27 · China 26 · Brazil 26 · Italy 25 · Switzerland 23 · Germany 23 · Spain 22 · Mexico 20 · Sweden 18 · Portugal 16 · Argentina 13 · Belgium 12

Additional contacts distributed across other countries.

Geographic distribution based on database contacts with an identified country.

About

I understand the life of an artwork beyond the studio.

An artwork doesn't stop at the studio door. It moves through exhibitions, institutions, collections, publications and public conversations before reaching its audiences. My role is to help that journey remain coherent, so every encounter reflects the artist's voice.

Curiosity exhibition at Galerie Horna in Paris, 2024
“Curiosity”, Galerie Horna, Paris, 2024 — © Camila Valentoni

My path has taken me through museums, artist studios, galleries, private collections and cultural institutions in Brazil, Europe and the United States, while collaborating on international projects across museums, galleries and institutions. Working internationally has taught me how to translate artistic practices across cultures without losing their specificity.

I've worked from every side of that conversation, supporting institutions, collaborating with galleries, responding to journalists and developing narratives alongside artists.

That perspective shapes how I approach communication today: not as promotion, but as mediation.

Three principles

(01)

Every artist already has a language

My role is to amplify it, never to replace it. The words we find together should sound like you, not like an agency.

(02)

Visibility begins long before the opening

Narrative, timing and relationships are built months ahead. By the time the doors open, the story is already moving.

(03)

Tailored, always

Each collaboration is shaped around the artist and the project. Some last a season, others become long-term dialogues.

Opening of the Curiosity exhibition at Galerie Horna in Paris, 2024
Opening of “Curiosity”, Galerie Horna, Paris, 2024 — © Camila Valentoni

Let’s talk

Let’s start a conversation.

Every artist and every project is different. If my approach resonates with you, I’d be delighted to hear about your work, and to explore together how we might collaborate.

Camila Valentoni

Communication for contemporary art, working internationally

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